The Current Landscape of Crypto Advertising on Facebook
The relationship between Facebook and the crypto industry has always been complicated. As of 2025, running Facebook ads for crypto remains possible, but only for advertisers who understand Meta’s evolving policies and know how to navigate the risks effectively. Facebook continues to categorize crypto-related advertising under restricted industries, meaning every word, image, and link is under close scrutiny.
Despite these hurdles, crypto startups and blockchain companies are still leveraging Facebook as a powerful paid channel. The key difference today is not whether you advertise crypto, but how you do it, and more importantly, what kind of ad account you use.
Understanding Facebook’s Ad Policy Toward Crypto in 2025
Before you consider launching any Facebook campaign, it is essential to be fully aware of the updated advertising policies that apply to the crypto niche. Meta has introduced more automated detection systems and advanced policy flags to detect violations faster than ever.
What Facebook Considers “Crypto Risk”
Facebook treats ads related to token launches, crypto wallets, exchanges, and even NFTs with high caution. These ad types usually require prior approval or fall into Meta’s restricted ad categories. The platform does not only review the ad content, but also the business profile, the destination domain, and even the structure of the funnel.
This means that even if your ad looks compliant at the surface, you could still be penalized if the landing page or business metadata lacks transparency or credibility.
Mistakes That Still Get You Banned in 2025
Although Meta has opened the door slightly wider for legitimate crypto advertising, many advertisers continue to see account bans and disapprovals. The most common mistakes include using exaggerated ROI claims, redirecting to unverified domains, and promoting speculative tokens with no clear utility. Facebook’s policy now focuses as much on intent and trust signals as it does on wording.
To avoid these pitfalls, advertisers need to rethink the way they structure and present crypto-related campaigns.
Why Most Crypto Advertisers Fail Without the Right Ad Account
The biggest reason many crypto ads fail is not because of poor creative, but because of the wrong type of account used to run them. Facebook’s trust scoring system places heavy weight on account history, payment behavior, and business verification. New accounts often lack all three.
The Downside of Using Personal or New Ad Accounts
Many crypto businesses attempt to launch ads using personal accounts or newly created Business Managers. These accounts are often flagged immediately or face long review times, which kill the momentum of any paid campaign. Without a warm ad history or verified identity, Meta’s system will often treat these accounts as suspicious.
This leads to wasted budget, suspended ads, and in some cases, full account bans that can take weeks to appeal.
How Rented Agency Accounts Help You Stay Live
One of the most effective ways to overcome these challenges is by using an agency-level ad account that is already trusted by Meta. These accounts usually have a clean billing history, verified payment methods, and consistent past spending patterns. That’s exactly where Fami Agency provides a critical advantage.
Fami Agency offers access to high-quality rented ad accounts that are specifically structured for high-risk industries like crypto. Their accounts come with verified business identity, long-term payment trust, and optimized Business Managers that are much less likely to be flagged by Meta’s algorithms. This gives your campaign the stability it needs from day one.
Practical Tactics to Run Facebook Ads for Crypto in 2025
Running a successful Facebook ad campaign in the crypto space is not just about beating the algorithm. It is about aligning with Facebook’s expectations while maintaining the appeal that attracts crypto-savvy users. Smart advertisers are blending technical compliance with emotional storytelling to strike this balance.
Crafting Creatives That Stay Compliant
Your ad creative should focus on education, utility, or broader value propositions rather than making direct financial promises. Avoid using buzzwords like “coin,” “token,” or “crypto” in the headline or first line of ad copy. Instead, speak to the real-world use case or the vision of the project.
Even the choice of visuals matters. Screenshots of trading platforms, wallet balances, or promises of return can trigger disapproval. Instead, use abstract visuals or ecosystem diagrams that convey credibility without looking promotional.
Landing Pages and Funnel Strategy
Your landing page is just as important as the ad itself. Make sure your site includes transparent company information, terms of service, and contact details. Facebook’s AI crawlers will flag any missing legal or privacy pages as signs of low trust. If possible, avoid direct redirects and always host your landing page on a clean, verified domain.
It also helps to build your funnel progressively. Start by offering educational content before introducing a lead magnet or sign-up form. This shows Meta that your intent is to inform, not to convert aggressively from the first click.
The days of launching crypto ads with any basic account and generic content are over. But that does not mean crypto ads on Facebook are impossible. In 2025, success comes down to playing within the system, investing in trust, and leveraging the right infrastructure.
If you’re looking for a partner who understands these nuances and can help you stay live in a high-restriction space, Fami Agency is the team you want. They provide not only premium rented ad accounts, but also expert insight into what works in crypto advertising today.
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