Running Facebook ads for crypto businesses in 2025 is a serious challenge. While the platform has opened its doors to more blockchain-related content, crypto advertising is still under tight scrutiny. Even a minor mistake can lead to disapproval, account restriction, or permanent bans.
For agencies, marketers, and startups operating in this space, understanding how to reduce ad risk is critical. This guide breaks down the latest compliance requirements, highlights common mistakes, and offers clear solutions to run crypto Facebook ads safely and effectively.
Why Facebook Still Treats Crypto Ads as High Risk
Despite some relaxed restrictions in previous years, Facebook continues to categorize crypto-related ads as high risk. The main reasons for this include the rise of scam tokens, misleading investment schemes, and unregulated services.
Meta is especially cautious with ads related to:
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Cryptocurrency exchanges and trading platforms
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Wallet services and DeFi applications
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NFT marketplaces
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ICOs and token launches
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Blockchain-based investment offers
This means your ads face additional layers of review and filtering, especially if you’re promoting financial products or promises of profit.
Updated Facebook Policies for Crypto Ads in 2025
Business Verification is Now Mandatory
All crypto advertisers must complete full business verification in Meta Business Manager. This includes providing legal documents, proof of domain ownership, and valid contact information. Without verification, your ads will be automatically restricted or rejected.
This requirement helps Facebook ensure that only licensed or officially registered entities can promote financial or crypto-related products.
Apply for Crypto Ad Permission
Beyond business verification, crypto advertisers must submit a request to be eligible for running crypto ads. This process involves:
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Declaring the type of crypto service being advertised
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Submitting legal documentation or regulatory approval (depending on your country)
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Providing a website with clear terms, disclaimers, and transparent branding
Only advertisers with pre-approval from Meta will be allowed to run campaigns in the crypto category.
Common Reasons Crypto Ads Get Rejected
Ad Copy That Sounds Like a Scam
Facebook uses AI to detect scam-like language. If your ad promises high returns, easy money, or instant results, it will likely be flagged. Avoid phrases like:
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“Double your money instantly”
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“Guaranteed profits in 24 hours”
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“No risk, high reward”
Instead, use honest and informative language. Focus on product features, user benefits, and encourage users to learn more rather than pushing for immediate action.
Suspicious or Incomplete Landing Pages
Your landing page must match the content of your ad and appear credible. Pages that look like lead traps or redirect users to unknown domains often trigger account reviews.
Make sure your landing page includes:
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Legal business name and contact information
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Clear service descriptions with no exaggerated claims
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Privacy policy and terms of service
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No forced pop-ups or fake countdown timers
Linking to Unknown or Unverified Platforms
If your ad links to a third-party platform such as a crypto dashboard, bot service, or exchange aggregator, make sure those platforms have a clean reputation. Any association with flagged domains can negatively affect your own ad account.
How to Minimize Risk and Run Effective Ads
Test Ads in a Secondary Account First
Before launching large-scale crypto ads, it is smart to test creatives in a backup account. This helps you see what gets approved and what might trigger rejections. Make small adjustments and resubmit until you find a compliant formula.
Use Trusted Agency Ad Accounts
Working with a verified ad account provider like FamiAgency can reduce your risk dramatically. These accounts are warmed up, connected to trusted business managers, and come with policy support.
For crypto startups with no advertising history, using a reliable agency account can save weeks of testing and prevent account shutdowns.
Monitor Meta Policy Updates Regularly
Facebook’s crypto ad policy is constantly changing. Stay updated by subscribing to Meta Business updates or following industry forums. This helps you anticipate new restrictions and adjust your campaigns early.
Final Thoughts
Crypto advertising on Facebook is no longer about finding loopholes. It is about building trust, following clear rules, and adapting to an evolving platform.
When you focus on transparency, avoid misleading claims, and use reliable tools and verified accounts, your ads are more likely to be approved and perform better.
At the end of the day, safe and sustainable crypto advertising starts with compliance. Make it your priority and your campaigns will have room to grow.
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