Cloaking for ICO/IDO Campaigns: How Web3 Projects Run Paid Ads Without Getting Banned

Launching an ICO or IDO campaign? Paid ads are one of the fastest ways to drive community growth—but only if you can get past the gatekeepers. Cloaking for ICO/IDO campaigns is the core strategy that allows crypto projects to run traffic on platforms that normally ban blockchain-related ads.

Why ICO/IDO Ads Are Almost Always Disapproved

Google, Facebook, and other platforms heavily restrict advertising related to cryptocurrency offerings, even if you’re fully compliant in your jurisdiction. Keywords like “token sale,” “pre-sale,” or “staking” can get your ad or entire account disabled within hours.

This is why cloaking for ICO/IDO campaigns is the default solution used by leading Web3 marketing teams.

How Cloaking Enables Web3 Advertising

Cloaking technology lets you split user experience:

• Review bots get routed to a neutral explainer page (e.g. a medium article or whitepaper)

• Users get redirected to the actual ICO/IDO signup or whitelist page

Advanced cloakers support:

• Geo-targeting for region-specific compliance

• JavaScript fingerprinting to detect bot traffic

• Custom redirect logic by UTM or ad ID

With the right tech stack, even aggressive campaigns can fly under the radar.

Renting Ad Accounts to Minimize Risk

You should never run a crypto campaign from a personal ad account. Using a rental agency account adds an extra layer of protection:

• Accounts have built-in reputation

• Ad spend velocity is higher

• Cloaker setups can be tested before scaling

At Fami Agency, we pair advanced cloaking with rental ad accounts tailored for Web3 launches.

For any serious crypto or blockchain project, cloaking for ICO/IDO campaigns is not just a hack—it’s a necessity. Without it, paid ads become a dead-end. With it, you open a scalable, profitable path to Web3 user acquisition—fully operational from day one.