The crypto industry has always been a bit of a wild west. With opportunities come risks—and Facebook’s relationship with crypto ads is a prime example. If you’ve been wondering about the phrase “Facebook bans crypto ads”, you’re not alone.
In this article, we’ll break down the history, current status, and what it means for marketers and startups in Web3, DeFi, NFTs, and beyond. We’ll also introduce a workaround many are turning to: renting a Facebook agency ad account for better ad approval rates.
The History Behind Facebook’s Crypto Ad Ban
The Initial Ban (2018)
Back in January 2018, Facebook made headlines when it banned all cryptocurrency-related ads on its platform. The move was in response to:
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A rise in crypto scams and ICO frauds
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Lack of regulation in the industry
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User safety concerns
This blanket ban shocked the blockchain community but also signaled how mainstream crypto had become.
The Gradual Reopening (2019–2021)
Over time, Facebook relaxed its stance:
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In mid-2019, Facebook began allowing pre-approved advertisers to promote crypto education and blockchain tech.
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In 2021, Meta expanded the number of regulatory licenses it accepted, allowing more crypto companies to advertise with documentation.
Still, the ad approval process remained strict, and many ads were rejected even if they followed the rules.
Is Facebook Still Banning Crypto Ads in 2025?
Not exactly. As of 2025, Facebook no longer has a blanket ban, but the platform enforces heavy restrictions on crypto-related advertising.
You can advertise in the crypto space if:
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Your company has legal registration and proper licensing
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You promote educational, utility-focused, or non-financial services
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Your ad content avoids investment claims or misleading performance results
You cannot advertise:
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Token presales, ICOs, or speculative investments
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Meme coins or unlicensed exchanges
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Get-rich-quick schemes tied to crypto
Why Crypto Ads Still Get Banned or Disapproved
Even if the full ban has been lifted, crypto ads often face rejection due to:
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Algorithmic filters flagging words like “token,” “earn,” or “blockchain”
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Lack of proper disclaimers in the ad copy
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New or low-trust ad accounts with no reputation
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Geo-targeting high-risk countries or restricted audiences
Tip: Always review Meta’s latest advertising policies and avoid overly aggressive ad language.
The Workaround – Rent a Facebook Agency Ad Account
For many crypto advertisers, the smartest move is to rent a Facebook agency ad account through a verified Meta partner. Why?
Benefits of Using an Agency Ad Account
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Higher reputation score → Lower risk of ad rejection
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Access to Meta support for compliance reviews
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Higher spending limits for scaling fast
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Ability to run crypto ads with proper vetting
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Peace of mind if you’ve had accounts banned in the past
Especially for crypto and high-risk industries, using an agency account is often the only way to run compliant ads at scale.
How to Stay Compliant With Facebook’s Crypto Policies
Here are some actionable steps to keep your ads live:
Avoid Financial Claims
Don’t say:
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“Earn 10x your investment”
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“Guaranteed profits from DeFi yield farming”
Do say:
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“Join our blockchain developer community”
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“Explore how NFTs empower digital artists”
Provide Clear Disclosure
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State your company’s registration and license (if required)
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Add disclaimers if financial or investment terms are used
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Be transparent about risks
Use Warm-Up Strategies
Instead of cold traffic, consider:
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Running value-first content (videos, blog links, infographics)
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Creating custom audiences based on website visits or engagement
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Building retargeting funnels to nurture leads over time
Conclusion: Facebook Bans Crypto Ads—But Not Entirely
While it’s true that Facebook bans crypto ads in some cases, it’s no longer a full prohibition. With proper compliance, smart targeting, and possibly a rented Facebook agency ad account, you can still advertise in the crypto space successfully.
Stay ahead of policy changes, stay compliant, and always prioritize value over hype.
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